Analyzing Social Media

"Facebook is where we look backward, Twitter is where we look forward and Instagram is where we look now."

- Mari Smith, thought leader in social media marketing. 

Course Description

This one-week module in analyzing social media is designed to introduce learners to the fundamental concepts and principles of social media analysis. The course will cover key topics such as understanding social media metrics, using social media analysis tools, interpreting social media data, and making strategic decisions based on social media analysis.

Course Goals

By the end of this course, learners will be able to:

1. Understand the key concepts and principles of social media analysis.

2. Use social media analysis tools to collect and analyze social media data.

3. Interpret social media data and draw meaningful insights.

4. Make strategic decisions based on social media analysis.

Weekly Learning Objectives

By the end of this week, learners will be able to:

1. Define social media analysis and understand its role in business.

2. Use social media analysis tools to collect data from various social media platforms.

3. Analyze social media data to identify trends, patterns, and insights.

4. Make strategic business decisions based on the results of social media analysis.

Instructional Material

1. Lecture notes on social media analysis concepts and principles.

2. Tutorials on using social media analysis tools.

3. Case studies of successful social media analysis projects.

4. Articles and resources on interpreting social media data and making strategic decisions based on social media analysis.

5. Videos

 Assessments

1. A short quiz on social media analysis concepts and principles.

2. Practical exercise to use a social media analysis tool to collect and analyze data.

3. Interpret a set of social media data and draw meaningful insights.

4. Short essay on making strategic decisions based on social media analysis.

Course Technology

1. Learning Management System (LMS) for course content delivery and communication.

2. Social media analysis tools (Hootsuite) for practical exercises.

3. Spreadsheet software (like Excel) for analyzing social media data.

4. Google Analytics

Learner Activities




Learner Interactions