"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."

 - Steve Jobs, Co-Founder of Apple Inc.

Course Description

This one-week module in entrepreneurship is designed to introduce learners to the fundamental concepts and principles of starting and running a successful business. The course will cover key topics such as idea generation, business planning, funding, marketing, and growth strategies.

Course Goals

By the end of this course, learners will be able to:

1. Understand the key concepts and principles of entrepreneurship.

2. Generate a unique business idea and develop a basic business plan.

3. Identify potential funding sources for a startup.

4. Understand the basics of marketing a new business.

5. Develop strategies for business growth and sustainability.

Weekly Learning Objectives:

By the end of this week, learners will be able to:

1. Define entrepreneurship and identify the characteristics of a successful entrepreneur.

2. Generate a unique business idea and articulate its value proposition.

3. Create a basic business plan outlining the business idea, target market, and revenue model.

4. Identify potential sources of funding for their business idea.

5. Understand the basics of marketing and create a simple marketing plan for their business 

Instructional Material

1. Lecture notes on entrepreneurship concepts and principles.

2. Case studies of successful entrepreneurs and startups.

3. Templates and guides for business plan creation.

4. Articles and resources on startup funding and marketing.



1. A short quiz on entrepreneurship concepts and principles.

2. Business idea pitch presentation.

3. Submission of a basic business plan.

4. Short essay on potential funding and marketing strategies for a business idea.


Course Technology

1. Learning Management System (LMS) for course content delivery and communication.

2. Presentation software (PowerPoint) for business idea pitch.

3. Live Plan software for business plan.

4. Online quiz tool for knowledge check.


Learner Activities


1. Business Idea Generation

Learners participate in brainstorming sessions to generate unique business ideas. 


2. Business Plan Development

Once they have a business idea, learners are tasked with developing a basic business plan. This would include defining their target market, outlining their product or service, and creating a revenue model.


3. Pitch Presentation

 Learners prepare a short presentation pitching their business idea to the class in a video power point. This would give them a chance to practice their public speaking and persuasion skills.


4. Funding Research 

Learners conduct research on different sources of startup funding and write a short report on their findings.


5. Marketing Plan Creation

Learners create a basic marketing plan for their business idea. This could include identifying their target audience, choosing marketing channels, and developing a brand identity.

Learner Interactions


1. Group Work

Learners work in small groups for the brainstorming and business plan development activities. .


2. Peer Feedback

After pitch presentations, learners give each other feedback. This gives them a chance to practice giving and receiving constructive criticism.


3. Online Discussion Boards

Discussion boards where learners can post questions, share resources, and interact with each other outside of class.


4. Mentor Meetings

Learners have mentor meetings with local business owners. This gives them a chance to get advice and feedback from someone with real-world experience.

Capstone Project: Launch Your Startup


Project Description


For the capstone project of this entrepreneurship course, students will apply all the knowledge and skills they have acquired throughout the course to create a comprehensive business plan for a startup. This project will serve as a culmination of all the learning and will provide a practical, hands-on experience of what it's like to conceptualize and plan a new business.


Project Components


1. Business Concept

 Students will identify a unique business idea and articulate its value proposition. They will define the problem their business will solve and explain why their solution is unique and valuable.


2. Market Analysis

 Students will conduct a thorough analysis of the market. This will include identifying the target audience, understanding their needs and behaviors, and analyzing competitors in the market by creating buyer personas.


3. Business Model 

Students will define their business model, including how the business will make money, key partners and resources, and cost structures.


4. Marketing and Sales Strategy

 Students will develop a marketing and sales strategy for their startup. This will include identifying the key marketing channels they will use, how they will reach their target audience, and how they will convert leads into customers.


5. Financial Projections

 Students will create financial projections for their startup. This will include projected revenue, costs, and profitability.


6. Funding Strategy

 Students will identify potential sources of funding for their startup and create a strategy for securing this funding.


Final Presentation


At the end of the course, students will present their business plan to the class and a panel of judges (which will include the instructor, other faculty members, local entrepreneurs, or industry professionals). They will need to articulate their business idea clearly, defend their choices and strategies, and demonstrate a deep understanding of the principles of entrepreneurship.




The capstone project will be assessed based on the completeness and quality of the business plan, the viability of the business idea, the effectiveness of the final presentation, and the ability to answer questions and defend the business idea during the Q&A session.