Exploring Social Media

"Social media is about sociology and psychology more than technology."

- Neil Patel, digital marketer

Course Description

This one-week module in exploring social media is designed to introduce learners to the various social media platforms and their uses in personal and professional contexts. The course will cover key topics such as understanding the features and user demographics of different social media platforms, creating engaging content, and understanding social media etiquette and best practices.

Course Goals

By the end of this course, learners will be able to:

1. Understand the key features and user demographics of various social media platforms.

2. Create engaging content for different social media platforms.

3. Understand and apply social media etiquette and best practices.

Weekly Learning Objectives

By the end of this week, learners will be able to:

1. Identify the key features and user demographics of major social media platforms such as Facebook, Instagram, Twitter, LinkedIn.

2. Create engaging content appropriate for each platform.

3. Understand and apply social media etiquette and best practices in personal and professional contexts.

4. Create Buyer personas for each social media channel.

Instructional Material

1. Lecture notes on the features and user demographics of different social media platforms.

2. Tutorials on creating content for different social media platforms.

3. Case studies of successful social media campaigns.

4. Articles and resources on social media etiquette and best practices.

Assessments

1. A short quiz on the features and user demographics of different social media platforms.

2. Practical exercise to create content for a chosen social media platform.

3. Discussion or short essay on social media etiquette and best practices.

4. Create a buyer persona for two social media channels. 

Course Technology

1. A short quiz on the features and user demographics of different social media platforms.

2. Practical exercise to create content for a chosen social media platform.

3. Discussion or short essay on social media etiquette and best practices.

Learner Activities


Learner Interactions