Global Marketing

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." 

-Joe Chernov, VP of Marketing.

Course Description

This one-week module in global marketing is designed to introduce learners to the fundamental concepts and principles of marketing on a global scale. The course will cover key topics such as understanding international markets, cultural considerations in global marketing, global marketing strategies, and the challenges and opportunities of marketing globally.

Course Goals

By the end of this course, learners will be able to:

1. Understand the key concepts and principles of global marketing.

2. Analyze international markets and identify cultural considerations for marketing.

3. Develop a basic global marketing strategy.

4. Understand the challenges and opportunities of marketing globally.

Weekly Learning Objectives

By the end of this week, learners will be able to:

1. Define global marketing and understand its importance in today's business environment.

2. Analyze international markets and identify key cultural considerations for marketing.

3. Develop a basic global marketing strategy for a given product or service.

4. Identify and discuss the challenges and opportunities of marketing globally.



Instructional Material

1. Lecture notes on global marketing concepts and principles.

2. Case studies of successful global marketing campaigns.

3. Articles and resources on analyzing international markets, cultural considerations in global marketing, and global marketing strategies.

Assessments

1.Analyze case studies of successful global marketing campaigns.

2. Develop a strategy for entering one or more foreign markets. Specific entry mode (e.g., exporting, joint venture, franchising, etc.) and the rationale for choice.

3. Short quiz on global marketing concepts and principles.

Course Technology

1. Learning Management System (LMS) for course content delivery and communication.

2. Presentation software (PowerPoint) for presenting global marketing strategies.

3. Online discussion board for discussing the challenges and opportunities of marketing globally.

Learner Activities




Learner Interactions