Marketing Channels

"Email has an ability many channels don’t: creating valuable, personal touches – at scale." 

 - Mari Smith, thought leader in social media marketing.

Course Description

This one-week module in marketing channels is designed to introduce learners to the various channels used in marketing and their strategic applications. The course will cover key topics such as understanding the role of different marketing channels, selecting appropriate channels for different marketing objectives, and evaluating the effectiveness of different channels.

Course Goals

By the end of this course, learners will be able to:

1. Understand the role of different marketing channels in a marketing strategy.

2. Select appropriate marketing channels for different marketing objectives.

3. Evaluate the effectiveness of different marketing channels.

Weekly Learning Objectives

By the end of this module learners will be able to:

1. Identify the key marketing channels used in today's business environment.

2. Select appropriate marketing channels for a given marketing objective.

3. Evaluate the effectiveness of a marketing channel based on key performance indicators.

Instructional Material

1. Lecture notes on the role of different marketing channels in a marketing strategy.

2. Case studies of successful use of different marketing channels.

3. Articles and podcast on selecting and evaluating marketing channels.

 

Assessments

1. Short quiz on the role of different marketing channels in a marketing strategy.

2. Practical exercise to select appropriate marketing channels for a given marketing objective.

3. Assignment to evaluate the effectiveness of a marketing channel based on a given set of performance data.

 

Course Technology

1. Learning Management System (LMS) for course content delivery and communication.

2. Spreadsheet software (like Excel) for analyzing marketing channel performance data.

Learner Activities




Learner Interactions